Sales & Marketing
Jireh Hospitality has formed especially strong partnerships with many players in the industry. This can be leveraged to develop strategic marketing plans and ensure the most effective use of each marketing dollar for our accommodation clients.
We focus on the strengthening of portfolio brands, building scale in key markets, creating win-win partnerships, and delivering revenue to hotels through lower cost channels. Our goal is to be effective and efficient in the following areas:
DIGITAL MARKETING STRATEGY
Ensure the Hotel website and booking engines are optimised to drive direct bookings. Engage travelers using social networking platforms, diversify online distribution channels and implement innovative marketing campaigns.
TRAVEL AGENT/WHOLESALES STRATEGY
Synchronise sales planning with online presence to avoid conflicts and cannibalisation of markets. Develop and cultivate partnerships with win/win propositions.
Participate in major conventions and trade shows, such as TRENZ, to create awareness & secure new business.
CORPORATE AND MICE STRATEGY
Targeting appropriate corporate customers, Professional Conference Organizers, Corporate Travel Agents, and online channels to secure business for our accommodation clients.