Sales & Marketing
Jireh Hospitality places special emphasis on a strong and effective sales and marketing department. Sales works strongly on two levels, nationally and internationally.
Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely.
We focus on strengthening our portfolio brands, building scale in key markets, creating a long-lasting relationship with our guests and delivering revenue to hotels through the lowest cost and direct channels.
Our sales strategy is to be effective and innovative on the following fundamental components.
DIGITAL MARKETING STRATEGY
Hotel website and booking engine are up-to-date and optimised. Engage the travellers social networking platform, capture mobile consumers with optimised content, diversify online distribution channels and innovative marketing campaigns.
TRAVEL AGENT/WHOLESALES STRATEGY
Synchronise sales planning with online presence to avoid conflict of interest and cannibalisation. Develop and cultivate genuine business partnership with win/win negotiation.
Major national and international conventions and trade shows such as TRENZ, ATE, WTM, Christian conferences etc will be scheduled for participants.
CORPORATE AND MICE STRATEGY
Sales and Marketing teams build brand preference and drive revenue. Our sales and marketing strategies are rooted in a comprehensive understanding of our customer segments, the current dynamics of the marketplace and the most effective use of new technology and media platforms.
We measure our performance through a set of carefully selected KPIs that monitor success in achieving our strategy and the progress of our group to deliver high-quality growth. The KPIs are organised around the framework of our strategy.